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Green Beauty Conversations by Formula Botanica

May 28, 2019

Did you know that one of the most effective ways to pitch your beauty products to a buyer is to formulate your cosmetics' range from the start with your ideal retailer in mind? Understanding what a retailer is looking for in your beauty brand and getting to know their retail space inside out is just some of the...

May 14, 2019

It is hard to imagine today with organic-certified beauty products readily available a time when launching a high-performance organic skincare brand would have required the founder to make the market, educating customers to the benefits of organic beauty.

Now, barely a week passes without us hearing of a big brand...