Mar 30, 2023
In the last episode, podcast guest Ekwy Chukwuji-Nnene, founder of indie, vegan haircare brand Equi Botanics, said that one cosmetics conglomerate had told her, in effect, that the beauty needs of people of colour didn’t count.
Ekwy explained that when she approached the firm with her tried-and-tested natural haircare...
Mar 23, 2023
When entrepreneur Ekwy Chukwuji-Nnene was told by a major cosmetics conglomerate that "Black women buy anything we sell them", she was at first stunned and then angry. Founder of indie, vegan haircare brand Equi Botanics, Ekwy was met with scepticism when she pitched her products to a global beauty firm.
Ekwy knew that...
Mar 16, 2023
From interviewing numerous founders for this podcast, we know that starting an indie beauty brand based on sustainability principles can be more expensive as well as limit your choices of packaging, ingredients, suppliers, partners and more.
However, if you are a beauty brand founder of colour or from a minority, then...
Mar 9, 2023
Soap has been the mainstay of personal care for millennia, but in recent years, it has gone from household commodity to luxury cosmetic in homes and hotels.
Soapmaking is thriving too as an artisan hobby and has launched many entrepreneurial beauty businesses. Formula Botanica graduate Sandra Velasquez started her...
Mar 2, 2023
When you start a beauty brand, every aspect of it from your own unique formulations to your packaging and branding are up for grabs. Every detail is in your hands and even if outsourcing tasks, you, as the founder, have control.
If you embrace sustainability in your brand mission at the outset, it will drive every...