Jun 16, 2022
It is hard to imagine that beauty influencers barely existed a decade ago. Now though, hundreds of thousands of influencers take to social media platforms each day to talk about the latest beauty launches and offer their opinion on the promise and performance of products.
Those who dominate social media are as influential and competitive as ever, and perfecting their presences on TikTok, which is the platform of the moment. Few influencers make a full-time living on social media, but all have one thing in common: their attraction to shiny new beauty products to test and talk about.
But, with new products comes a tidal wave of samples as well as tens of thousands of units of unrelated, often unsolicited promotional merchandise which big cosmetics' brands think will influence the influencers. As we discussed in our recent episode with responsible beauty retailer Credo, samples' packaging is mostly not recyclable and comes laden with plastic.
In this episode, podcast host and Formula Botanica CEO Lorraine Dallmeier discusses the business model of influencers with the school's Education Manager, Ana Green. Ana, once a beauty blogger herself, has valuable insights into influencer and brand relations and suggests how both parties can foster a more sustainable beauty industry as they partner to promote products.