Aug 7, 2018
Making sense of beauty industry trends can be daunting if you're an aspiring skincare entrepreneur. How do you interpret the daily flow of opinion on social media? Isn't trend forecasting just finger in the wind anyway? On top of this, there is also the lingering worry that by the time you've grasped the next big beauty industry trend, consumers will have moved on.
However, as our interviewee in this episode of Green Beauty Conversations explains, market research is an incredibly powerful tool for businesses of any size if they truly listen to what consumers are saying about their needs.
We are excited to lift the lid on interpreting beauty industry trends in this hard-hitting and in-depth podcast with market insider Imogen Matthews. A long-time researcher, journalist and commentator, Imogen set up her own beauty industry research and consultancy business in 1993 after many years working in-house with large cosmetic brands and research firms. Imogen Matthews Associates produces highly-regarded trend reports on various aspects of the premium beauty market.
We tackle two example market niches - anti-ageing and male grooming - that are frequently misunderstood and yet present a range of opportunities to new beauty entrepreneurs. Chatting to Imogen, we realised that there are certainly riches in niches if you know how to empathise with your customers and talk to them rather than just sell.
Even if these two niches are not on your radar, do listen in as Imogen gives us an invaluable overview of some 30 years of the beauty industry and where it's heading today.
Imogen gives us plenty of examples of beauty firms building, and also misreading markets. There's a lot we can learn from their experiences.
Imogen Matthews shares regular beauty industry trends' analysis and commentary both on the company website and in her enews. Find out more about Imogen Matthews Associates here:
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.