Sep 4, 2018
As we watch indie beauty brands crushing it on Instagram with amazing eye candy images and gathering tribes into the tens of thousands, we may think that kind of brand visibility is an impossible dream for our own beauty businesses.
While it does, of course, take hard graft to get that kind of brand awareness, you can go far if you know from the start how to define, style and build your brand on strong foundations. Our guest in this episode of Green Beauty Conversations offers some invaluable advice and practical to-do's on branding a beauty business for success.
Joining us is professional photographer and branding guru Briena Sash, founder of Wellness Stock Shop, which is an extensive resource of stock photos tailored to the needs of the natural beauty and wellness industry.
Briena has joined us for a branding webinar in the past at Formula Botanica, but here, for the first time, she shares three key branding exercises to work through before you rush out to hire a graphic designer or talk logos!
Listen in and then download the workbook Briena has kindly shared with us and put your new insights to work. Even if your brand is up and running, there is plenty here to help you hone your beauty branding strategies for greater success.
In this episode, you'll hear:
Briena shares three practical exercises in the Branding Workbook accompanying this episode. We recommend you take your time working through it.
Key take-aways from this podcast include:
Find the Wellness Stock Shop:
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.