Sep 18, 2018
Our last three episodes of Green Beauty Conversations formed our Beauty Branding Week and gave you plenty of strategies and practical tactics to help you get under way on your branding journey.
However, if you've already launched your brand but feel that it's looking tired or is not doing your business justice or perhaps you've simply fallen out of love with it, now might be the right time to consider rebranding your beauty business. If you are at this juncture, then our guest in this episode has plenty of insights to help you work out if a rebrand might be good for your beauty business.
We chat to Formula Botanica alumni Heather Urquhart, founder of Huna Natural Apothecary about the gains and pains of a rebranding exercise. Huna Apothecary is based in Winnipeg, Canada, and creates 100% natural and organic high-performance skin nutrition. Although having launched her business only a few years ago, Heather realised that Huna needed to enhance its brand positioning to be able to attract more retailers and compete with well-known, larger names in the natural beauty industry.
When Heather started out she wisely bootstrapped most of her business and branding, but when she started missing out on market opportunities, she decided it was time to invest seriously in Huna's branding. In this episode, Heather talks us through her rebranding journey with its highs and lows.
As Heather moves Huna from its first years as a start-up beauty business to running a premium natural beauty brand stocked widely in her native Canada, and soon further afield, she has plenty of business advice too.
Find out more about Heather's journey from botanist to successful natural beauty brand by following Huna Natural Apothecary:
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