Oct 1, 2018
With the sheer number of hair and beauty trade shows around the globe these days, you might feel intimidated by the prospect of exhibiting at one, especially if you're new to the beauty industry. You know the score; you sign up for the details months in advance but when the time comes, you feel you either can't afford it or that your business isn't at the right stage to benefit from attending.
Beautypreneurs face overwhelm in terms of the sheer effort and financial outlay required to get prepared and ready to make the most of trade shows. But, as you'll find out in this episode of Green Beauty Conversations, there are innumerable spin-off benefits that go way beyond making sales.
Our guest Paula Francis is co-founder, along with her mother Cherry, of SuperFoodLx, a vegan, natural hair and skincare brand offering personal care products as well as nutritional supplements. Podcast host Gemma met Paula earlier this year at a fair, as it happens; Beauty Exchange organised by Enterprise Nation.
Paula's professionalism in managing her brand at the show prompted us to find out more about how beauty brands make the most of these events and, in particular, learn her own secrets for success. We guarantee this is an episode no beauty entrepreneur should miss.
Paula however doesn't stop at discussing trade shows. She offers a wealth of insights into starting a beauty brand.
SuperFoodLx website.
SuperFoodLx on Instagram.
SuperFoodLx on Facebook.
SuperFoodLx on Twitter.
SuperFoodLx on Pinterest.
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.