Dec 18, 2018
We are excited to welcome fragrance industry expert and practitioner Karen Gilbert to Green Beauty Conversations because Karen not only works actively as a perfumery trainer but also has a wealth of experience in the world of natural skincare.
Karen, who is also a trained aromatherapist, started her perfume industry career with one of the large fragrance houses, IFF, as an evaluator of fragrance in products ranging from luxury brands to functional household cleaners.
In the late 1990s, Karen joined Neal's Yard, a UK company that helped pioneer natural ingredients in skincare and retails essential and carrier oils. Karen developed their in-house training arm and was key in helping retail staff understand the therapeutic and holistic benefits of naturals, including fragrance, in Neal's Yard products.
Who better then to pass on some practical advice to the Formula Botanica community about using fragrance in natural skincare?
We learnt a lot from Karen in this packed interview which covered topics ranging from why fragrance can be contentious in the world of natural skincare formulation to scent having the power to create a direct intercession with our emotions and memories.
As natural skincare formulators, we might think of fragrance oils primarily for their therapeutic benefits. However, as Karen points out, fragrance is usually a customer's first impression of a personal care product and can influence their purchasing decisions.
Perfume, fragrance or scent, whichever term you like to use, has its own semiography. As natural skincare formulators, we'd be wise to understand how scent can sway our potential customers. In this expert series' interview on Green Beauty Conversations, Karen shares her deep industry knowledge and offers a host of practical examples and tips on how best to work with fragrance in natural skincare.
[bctt tweet="Perfumery industry expert and trainer @karengilbert shares expertise and practical tips on using fragrance in natural skincare on the #greenbeautyconversations podcast. #fragrance #essentialoils" username="FormulaBotanica"]
Karen runs her online perfumery school as well as some live classes during the year. One of her courses deals specifically with how to formulate fragrance in skincare products.
Perfume Business Bootcamp 21-22 January, 2019, central London, UK: two-day class on the business aspects of starting and creating a fragrance business.
Bespoke Perfumery Masterclass, 23-25 January, 2019, central London, UK: three days of live practical perfumery creation teaching you to create custom perfumes and during which Karen can help you on your projects.
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.