Mar 12, 2019
Formula Botanica students and graduates are unsurprisingly
mainly women, so we decided in this Green Beauty Conversation to
focus unapologetically on women's health and well being; also
because we're still in our designated Women's Month of March as we
hit the airwaves.
In this episode, we talk to Natasha Richardson,
herbalist, women's health expert and founder of Forage
Botanicals, a business aimed specifically at helping
women alleviate and manage the stress and symptoms of period pain
and other menstrual cycle issues through health coaching, education
and herbal products.
Host Gemma met Natasha at
Stylist Live, one of the UK's main beauty events of the year,
where Forage Botanicals had a stand and thought it would be
fascinating to catch up with her for several reason relating both
to women's health and building a small, niche business.
This podcast gives us also another chance to celebrate women's
achievements in business as we extend the tenets of
International Women's Day throughout this month. Natasha started
her herbalist coaching and product company straight out of
university and explains how she refocused her business from pure
coaching and custom services to an online course and multiple
products so she could reach and help more women. She has some great
insights into crowd funding which has been the main source of her
Expect some frank and open chat as Natasha and Gemma home in on
the taboos women still face in discussing menstrual issues both
with friends and medical experts. We tackle issues that are usually
spoken about in hushed tones, dealt with alone and often meet a
stonewalled silence from regular medical services.
In this episode on women's health and small niche business,
you'll hear about:
- How passion for a specific niche, such as in Natasha's case
women's menstrual health, can be an incredible force and driver for
a small business;
- Why it makes sense to shift the focus of your business from
creating custom products and offering one-to-one services to
including a product range to help you scale up faster and also
serve a lot more customers;
- How products and services that address sensitive issues that
people perhaps feel far more comfortable searching for answers to
online can be a useful business niche to consider;
- And conversely, why you may come across some harsh critics in
online fora and social media if you openly address issues that some
feel uncomfortable being aired and discussed. Stay strong, be
honest and transparent and serve your tribe who will look to you as
an expert in your niche to guide them; and why
- Going to events to meet target customers face-to-face helps
generate ideas and insights into which products to bring to
Key take-outs from Natasha on crowdfunding your niche business
- Just do it rather than procrastinate!
- Not all advice on how to go about crowdfunding 'the right way'
will fit your needs or necessarily work for you. Be guided by your
own personality, passion and purpose;
- You don't necessarily need to have investors and offer products
all lined up in advance of launching a crowdfunding campaign;
Natasha used her regular products and even sold them for more on
her crowdfunding pitch page than on her site (explaining the extra
cash was for a donation);
- Work out a figure you need to raise crowdfunding, and then
double it! You will always need more than the minimum viable amount
as there will be hidden costs like PR and marketing you will have
forgotten to factor in; and
- Make your campaign about one specific, identifiable goal as
investors need clarity and transparency - Natasha raised funding
for a new product - her Moon Time Belly Balm - that she wanted to
bring to market.
Find out more about Forage Botanicals and Natasha's Women's
Health education, coaching and products:
Forage Botanicals on Facebook.
Forage Botanicals on Instagram.
Forage Botanicals on Twitter.
Forage Botanicals podcast
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