Jul 9, 2019
Is the beauty industry finally adopting the notion of ageless beauty rather than using the term 'anti-ageing'? The misnomer 'anti-ageing' has been viewed as politically incorrect for quite some time. If our guest in this episode of Green Beauty Conversations has her way, it will be a thing of the past sooner rather than later.
Kari Gran, founder of Kari Gran skincare, which she runs with business partner Lisa Strain, has developed commonsense natural skincare products that talk about skin health and vitality as part of a more holistic way of living; with no mention of age groups or anti-ageing. Kari Gran says that many of us when faced with a constant barrage of talk about anti-ageing feel shamed into not doing our best to look younger, or at least holding back the visible signs of time on our skin. She counterpoints this beauty industry accepted norm by saying that the conversation should shift to focus on the fact that our lifestyles play a major role in how we look and feel at any age:
"If there were a single miracle, time-defying product, there wouldn't be the thousands of other skincare products out there on the market. At Kari Gran, we talk about the bigger, holistic picture. I can’t sell something without being honest about it. Skincare products can't work in isolation on their own."
Kari Gran knows all about skincare products hyping up promise and yet under delivering. Kari battled with autoimmune illnesses throughout her life until she started to really scrutinise food and personal care product labels and make significant changes to her diet and personal care routine.
Kari Gran skincare was born out of real necessity when Kari needed to take control of her health and move to natural skincare as a way to alleviate the acute dryness of her skin and reduce her exposure to certain chemicals. She realised that talk of anti-ageing was irrelevant and that what mattered above all else was looking and feeling good in your own skin rather than be stressed about age.
With Trust Pilot reviews from customers aged anywhere from their 40s to 70s saying how they love the way Kari Gran products make them feel - not just look - it's clear that people, if not the traditional beauty industry, are quite happy to embrace and live life to the full at every age.
Podcast host Gemma and Kari Gran have a wide-ranging discussion about the need for transparency and honesty in the beauty industry and for commonsense language using terms like ageless beauty to replace the dominant discourse on women's ageing, menopause and beauty.
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