Sep 3, 2019
It seems that barely a week goes by without beauty industry headlines covering the latest Asian beauty trends or the meteoric growth of the cosmetics' spending in Asia, including also the rise of the natural beauty market. Cosmetics Business commented in early 2019 that online beauty sales were set to help Asia-Pacific outpace North America as global cosmetics' leader: "Growing e-commerce and online shopping will shift the country leading the biggest beauty spends and change the nation of 'beauty obsessed". While Cosmetics Design Asia noted that the demand for premium and prestige global beauty brands, particularly in China, is continuing apace in line with the growth of disposable income and the rise of a middle class traveling internationally.
These headlines tend to focus on the success of mainstream, premium global cosmetics' giants like the Estee Lauders and L'Oréals of this world, but there are signs that the natural beauty market in Asia is gaining foothold.
Our guest in this episode of Green Beauty Conversations gives us fascinating insider insights into the natural cosmetics' market in Asia and dispels the myth that the business opportunities are only for large multinational brands.
Allie Rooke studied Chinese at university and then spent nearly a decade living and working in Asia for luxury brands Chanel, L'Oréal and Burberry before setting up her consultancy Clean Beauty Asia. Allie focuses on helping natural and indie beauty brands gain the know-how, confidence, strategies and cultural savviness to grasp the business opportunities this region offers. Her key message is not to be scared of setting your sights on selling in the Asian beauty market.
"Don’t be scared of Asia and especially don't feel it’s all about big brands. Don't be put off because they are not English-speaking markets. There is absolutely an indie beauty market in Asia Pacific, and when a new beauty idea, trend or product does grow, it can grow fast and explode."
If you have aspirations to retail your beauty brand in Asia, our interview with Allie will give you a good feel for what's required to succeed in the dynamic, vast and diverse beauty markets the region offers; and importantly, what is going on behind those headlines.
Find out more about Clean Beauty Asia
Allie’s Get Ready for Asia Masterclass is a comprehensive 9-module course. It is designed to provide all you need to know to get your Asia business dreams off the ground. It will save you hours of research and equip you for more effective and powerful conversations with potential distributors, retailers and other partners - you want to be fully prepared to avoid pitfalls. Use this special code ASIAN-SUCCESS to claim 15% off the Get Ready for Asia Masterclass if you sign up before the 20th of September, subject to availability of places.
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