Sep 17, 2019
If you're dreaming of launching an indie beauty brand you may wonder if you have the mindset to become a successful skincare entrepreneur. Even just a decade ago, we would tend to use the word entrepreneur to describe the personalities driving big conglomerates and reserve the epithet for figures like Richard Branson.
Now though, entrepreneurs are just as likely to be individual makers and creatives launching businesses from kitchen tables. This wider use of the label entrepreneur can still be daunting for the small indie beauty brand founder. We may fall into comparisonitis and doubt ourselves capable of executing our plans and following through on our dreams.
Our guest in this episode of Green Beauty Conversations removes the mystery of beauty entrepreneurship by taking us on her own business journey. Zeze Oriaikhi-Sao, founder of Malée Natural Science, says that the mindset of a beauty entrepreneur can most certainly be learned and is not something we are born with. Zeze's story is one of a young African woman in the UK who had to become entrepreneurial after a move to South Africa where she faced a period of unemployment.
Creating an ethical, luxury fragrance, bath and body care range was furthest from Zeze's mind when she started her working life. Having gained two degrees at just age 24, Zeze was aiming for a corporate consulting career when life changed and set her on her entrepreneurial path.
Zeze is a woman who discovered by chance almost her passion for the people, natural beauty and healing rituals of her home continent. She went on to harness those to create a brand that could change her life and others’ for the better. Her motto to any would-be beauty entrepreneur is to stay true to your beliefs even in times of failure:
"My biggest successes have come when I was focused on my beliefs. It doesn’t matter if you fail, but don’t let your fears rule you. Focus on the people you want to solve problems for. That becomes more enriching. How you approach your journey is the most important point."
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on: Facebook, Twitter and on Instagram.