Jan 19, 2021
Think of upcycled beauty and you probably think of DIY home formulators mixing up a body scrub or face mask from kitchen store cupboard ingredients. You may have even tried using left-over coffee grounds as scrub particles. But it takes brave, inspired and curious minds coupled with phenomenal drive and business sense to turn waste coffee grounds into a global and sustainable beauty business in just four years.
Our guest in this episode did just that, and more, by upcycling organic waste and redundant byproducts from food and drinks' industries into star ingredients in a line of natural, sustainable cosmetics. In this podcast, we hear from Anna Brightman, co-founder along with her brother Will, of Upcircle Beauty which launched in 2016 with the vision of "..leaving the world better than they found it" by finding useful, profitable purposes for others' waste. There's treasure in waste and Upcircle Beauty is proof that this old saying rings true.
The sibling pair discovered that more than 500,000 tonnes of coffee grounds that are consumed each year in the UK alone are sent to landfill. They decided to start collecting coffee from cafes across London and transforming them into their sustainable skincare range. Since their launch four years ago, the brand has saved over 275 tonnes of coffee.
By the time we interviewed Anna, Upcircle were upcycling 10-plus food and other botanical byproducts and were set to launch a further three products to add their impressive range of over 40 variations of exfoliants, moisturisers, serums and masks.
At first, investors and others in the beauty industry were sceptical and doubted that an industry as fickle as beauty would grasp the concept of upcycled ingredients let alone embrace it. But Anna, Will and their growing staff along with a dedicated network of upcycling partners in the food and drink sector have successfully upscaled to sustain a British-based operation selling beauty products into 800 retailers in the US alone.
Formula Botanica CEO and podcast host Lorraine Dallmeier, a Chartered Environmentalist who has a passion for delving into sustainability, spoke to Anna Brightman about the challenges of building a business that relies on difficult, often messy waste byproducts and where Upcycle find inspiration for new products from new sources of waste.
Whether a beauty consumer or natural formulator, you'll find this an inspirational listen about a company truly pioneering circular and byproduct beauty.
In this episode on upcycled beauty, you will:
Key take-outs include: