Apr 27, 2021
Over the three years of the Green Beauty Conversations podcast, we have looked critically at almost all trending catchwords, phrases and terms used in the beauty industry. Clean, green, waterless, zero waste, upcycled, microbiome, essential, raw and blue beauty are just some we've covered. A term very much on the rise in early 2021 is conscious beauty.
And who better to define conscious beauty than The Conscious Beauty Union; an entity committed to informing and guiding beauty professionals such as makeup artists, beauticians and salon practitioners on how to make sound, informed conscious choices about the cosmetics they buy, use or promote?
In this episode, host and Formula Botanica CEO Lorraine Dallmeier talks to the three co-founders of The Conscious Beauty Union (CBU) - Khandiz Joni, Tahira Herold and Lou Dartford - to find out not only about the CBUs' role but also to drill into the fine print on conscious beauty, and in particular what it means to the wider industry as well as beauty consumers.
The Conscious Beauty Union is an informal education platform helping beauty professionals develop sustainable practices but its voice should resonate with anyone engaged in beauty. The CBU defines conscious beauty as making informed choices about one product over another by knowing as much as we can about its full lifecycle.
While sustainable beauty is about looking at perhaps single aspects of a brand or product, such as the packaging or how a key ingredient is harvested, conscious beauty takes a holistic, global view. Conscious beauty examines categories that go beyond sustainability. The aim is for us all, from beauty industry insiders to consumers to be able to make conscious beauty purchases based also, for example, on a brand's transparency, promotion of inclusivity and its ethics.