Sep 16, 2021
Welcome to our Green Beauty Opinion on sustainable beauty retail. Lorraine Dallmeier, Formula Botanica CEO, a chartered environmentalist and biologist, voices her views on the key takeouts of the last episode with Jazmin Alvarez, founder of retailer Pretty Well Beauty.
In this short opinion piece, Lorraine says that the retail industry has the power and responsibility to make sweeping changes to the way cosmetics are sold.
While we are now seeing schemes such as Clean at Sephora and Target Clean, most large beauty retailers are fumbling in the dark about what to do.
Should mainstream retailers start refusing to stock some big name brands because they can’t demonstrate their sustainability credentials yet - if ever?
Can we envisage a retail world with store categories such as Circular, Biodiversity, and Zero Waste? Consumers are seeking out these labels already.
Systemic change won’t happen overnight but we encourage beauty retail to start having those conversations with brands. Lorraine challenges us to speak up and ask retailers for evidence of beauty brands’ sustainability credentials.
Listen in for a thought-provoking five minutes that challenges us to be the voice of change and integrity, making the beauty industry better and more sustainable.