Nov 18, 2021
Waterless beauty is on everyone's lips these days and waterless
products are being touted as a key pillar of the beauty industry's
drive for sustainability.
But, as with most beauty industry buzzwords, the term waterless
has the potential to be hype, hot air and just another case of
In this episode, Formula Botanica CEO Lorraine Dallmeier, a
biologist and chartered environmentalist, is joined by colleague
and deputy education manager Ana Green to unpack the waterless
Listen in for a reality check on the meaning of waterless. Does
it have substance or it is just another beauty industry marketing
term that doesn't stand scrutiny?
In this episode on waterless beauty, you will hear:
- How the term waterless has gone from meaning simply anhydrous
products and then more concentrated solid products to being equated
firmly with sustainability.
- About the 4 key reasons waterless beauty products have captured
consumers' hearts and minds.
- How a beauty product may have a totally waterless formulation,
but will inevitably leave a water footprint throughout its life
- Why waterless beauty can be considered window dressing and that
the sustainability issues facing the beauty industry are far more
Key take-outs include:
- Waterless skincare in the true sense of anhydrous products has
plenty to offer beauty consumers.
- Water plays an important role in skincare products. An optimal
beauty routine would involve hydrating the skin topically with
water-based products which can also impart water-soluble, active
- It is misleading to use waterless to imply a product is
automatically a more sustainable option. Instead, the beauty
industry should be talking about 'water-responsible' beauty and