Apr 25, 2018
This year Lorraine and Gemma attended the In-Cosmetics Global
2018 exhibition in Amsterdam. In-Cosmetics is now in its
27th year and is billed as the leading event
for personal care ingredients. The exhibition aims to bring
together ingredients suppliers with product manufacturers with a
focus on networking and building relationships.
With around 780 exhibitors and 9000 visitors, to say that
In-Cosmetics was jam-packed, busy and a tad overwhelming at times
would be an understatement. However, the weather in Amsterdam was
glorious, Lorraine and Gemma got to hang out and speak to loads of
people in the industry and most importantly we got to see our
students and graduates and hear what they had to say about their
experiences at In-Cosmetics.
The event is typically dominated by the mainstream cosmetics
industry with little focus on the green and natural beauty
movement, but we were pleasantly surprised at what we learnt during
our two days at In-Cosmetics.
Lorraine came up with the idea of creating a trend report
summarising what we saw at the In-Cosmetics exhibition and how
these trends tie into what we are doing with the green beauty
industry so obviously Gemma thought ‘let’s do a podcast about it’.
In this podcast you will learn about the top ten trends that we saw
at In-Cosmetics Global exhibition.
In this podcast you will learn:
- Lorraine & Gemma's top 10 beauty trends for 2018 (and beyond),
based on what's happening in the mainstream cosmetics industry, as
well as our discussions with Mintel.
- How indie beauty brands can use this information to storm ahead
in the industry by making their formulations with natural
ingredients while still hitting all the latest trends.
- Our thoughts on In-Cosmetics Global 2018 in Amsterdam and why
you should attend, if you're interested in where the green beauty
industry is headed.
Our Top 10 Beauty Trends for 2018:
- The Unicorn trend is influencing
ingredients suppliers to design ingredients that work for people
wanting to formulate with glittery, sparkly and holographic style
- Gels are becoming a massive formulation
trend. There were so many different sorts of gels at In-Cosmetics,
such as gel emulsions and gel balms. Gels can be hard to make for
natural formulators but they are in high demand and were a major
- Skin yoghurts such as after-sun, cooling and
moisturising yoghurts were a massive theme and we saw many examples
of interesting and innovative formulations based on the concept of
a yoghurt for the skin.
- The continued search for the elusive, natural,
botanical extract: there were loads and loads of botanical
extracts around with a key trend being on locally sourced botanical
extracts. These were all touted as the new ‘wow’ ingredients and we
provide plenty of examples in the podcast.
- Sustainability and how ingredients suppliers
are keen to embrace the concept in their business but in reality,
they could not back up their claims of sustainability in a real
way. We feel that indie brands are really leading the way in this
- Athleisure is taking off as the cosmetics
industry is copying what's happening in wellness trends. We see a
great opportunity to develop some very innovative niches for indie
brands using the Athleisure trend.
- Genderless products and ranges are on the rise
and we saw numerous ranges formulating and designing ranges that
are not driven by the rigid gender binaries but embrace the concept
of gender fluidity.
- Anti-blue light pollution: the market is
developing actives that can cater for anti-blue light pollution and
there are some great suppliers who are designing ingredients for
this trend which is getting bigger and is here to stay.
- DIY skincare: Consumers are driving the desire
for beauty regimes that can be personalized and put together by the
consumer to address unique individual skincare needs.
- Skin microbiome: This is a hot topic in the
industry right now and Mintel had it listed as a key trend. There
are brands that are formulating skincare that is sensitive to the
The brands, speakers and blog posts we refer to throughout this
podcast can be found here:
We hope you enjoyed our latest podcast on the top 10 beauty
trends for 2018 (and beyond), based on our recent visit to
In-Cosmetics Global 2018 in Amsterdam. If you have any feedback or
suggestions for us please don’t hesitate to get in contact.
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Botanica: Green Beauty Conversations podcast. If you enjoyed this
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