Sep 18, 2018
Our last three episodes of Green Beauty Conversations formed our Beauty Branding Week and gave you plenty of strategies and practical tactics to help you get under way on your branding journey.
However, if you've already launched your brand but feel that it's looking tired or is not doing your business justice or...
Sep 6, 2018
One of the questions we are most often asked at Formula Botanica is whether it's worth hiring a designer to help with branding your beauty business. With start-up beauty brands pressed for cash flow and with the proliferation of free or low-cost design apps and programs, it's tempting to think we can do it all...
Sep 4, 2018
As we watch indie beauty brands crushing it on Instagram with amazing eye candy images and gathering tribes into the tens of thousands, we may think that kind of brand visibility is an impossible dream for our own beauty businesses.
While it does, of course, take hard graft to get that kind of brand awareness, you can...
Sep 3, 2018
We kick off a series of podcasts on branding indie beauty businesses with a marathon interview packed with actionable advice. You've no doubt heard the one about your brand being more than your logo, but have you worked out what this means in reality?
Here, at Formula Botanica, we thought we knew all about branding, and...