Mar 12, 2026
The modern beauty industry didn’t just happen – it was carefully
designed.
In this episode of Green Beauty
Conversations, Formula Botanica CEO Lorraine Dallmeier tells
the remarkable story of Helena Rubinstein, the woman who helped
invent the beauty industry as we know it today, yet whose name most
people no longer recognise.
From lab coats and clinical imagery to the idea that beauty needs
to look scientific to be trusted, this episode reveals how one
brilliant marketer reshaped the way we buy, sell and think about
beauty. Tune in now!
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