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Green Beauty Conversations by Formula Botanica

Jun 30, 2022

Reducing plastic in the packaging of personal care products is high on the agenda of many mainstream cosmetics’ firms, but are microplastics in cosmetics getting the same attention? Even if a brand’s packaging is plastic free, the product inside may not be. What goes into the bottle – the formulations we slather...

Jun 23, 2022

Influencers have an exciting opportunity given their reach and reputations to change hearts and minds of beauty consumers. Imagine influencer product reviews mentioning how easy it is to refill packaging or that a beauty brand has gone plastic free or is working towards zero waste or carbon negative goals?

In the last...

Jun 16, 2022

It is hard to imagine that beauty influencers barely existed a decade ago. Now though, hundreds of thousands of influencers take to social media platforms each day to talk about the latest beauty launches and offer their opinion on the promise and performance of products.

Those who dominate social media are as...

Jun 9, 2022

Beauty shoppers are clamouring for green packaging and sustainable beauty. The industry is coming out with innovative packaging made from recycled plastics that themselves can be recycled. So isn’t this a positive landscape and a happier space for the beauty industry to be in than a few years ago? If only 

Jun 2, 2022

We all love getting something for free. How many times have you shopped for a new cosmetic product and been rewarded for your purchase with a bundle of free beauty samples?

Some of the sachets popped into your bag or mailer box might have nothing at all to do with eye cream, cleanser or serum you just bought. But does...