Jul 24, 2018
Gender-neutral skincare is a buzz term right now, but it wasn't four years ago when Grigore Madikians started making skincare in his kitchen in California.
We're all familiar with this US State's pioneering environmental protection. California and green credentials go hand in hand. However, even in a place as eco-friendly as California, it still takes hard graft to enter the market with a sustainable, organic, vegan and gender-neutral skincare brand.
When Grigore Madikians first started spending most of his spare time away from his day job making natural skincare, even those close to him were sceptical. Many didn't consider skincare a 'manly' enough business. Now, they are among his most loyal and supportive customers and his brand Gaffer & Child is retailing in one of Los Angeles' hippest stores.
Grigore's vision wasn't for a men-only range; he wanted to create a gender-neutral skincare brand that works for every age group and is kind to the planet. With the slogan 'Conscious skincare for mindful living', it was quite some mission!
In this episode of Green Beauty Conversations, we chat to Grigore about his Californian dream and discover a new breed of heritage brand.
In this episode, you'll hear about:
Grigore gives us invaluable insights into building a skincare brand that bucks the trend. The key take-aways from this episode:
You can discover Gaffer & Child retailing in the United States and join it online here:
Gaffer & Child Website
Gaffer & Child on Instagram
Gaffer & Child on Twitter
Gaffer & Child on Facebook
Gaffer and Child are offer the exclusive opportunity to purchase their products with 40% discount. Simple the enter the code FB40 at the checkout to claim your discount.
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