Oct 1, 2018
A year ago, if you'd searched online for the term zero waste as it relates to the beauty industry you would most likely have found few search results returned. What a difference a year makes. These days, it is a buzzword in the cosmetics industry and nowhere more so than in green beauty.
What might surprise you is that a body promoting zero waste was set up as long ago as 2002. The Zero Waste International Alliance drafted its first definition of the term in 2004.
It is only relatively recently, due in part to the widespread publicity of key environmental issues such as the impact of ocean plastics - including the cosmetic industry's now vilified microbeads - that the term is taking centre stage as a concept. How to go from concept to practical action on zero waste is the dilemma facing large, let alone indie beauty brands.
Unsurprisingly, the natural, green and indie segments of the beauty business strive to live up to consumer expectations that their products go from field to face adhering to production practices that are as sustainable and environmentally-friendly as possible.
However, zero waste goes way beyond dealing with sourcing sustainably-harvested ingredients and recyclable packaging. It implies reducing your beauty brand's waste impact to zero. On the face of it, this is an impossible feat.
Never ones to shy away from a great beauty debate, Green Beauty Conversations decided to put Formula Botanica Director Lorraine Dallmeier in the podcast hotseat. In this episode, Lorraine sheds light on zero waste goals and how to put them into action, feasibly and practically, in our day-to-day formulating and business building.
As moving nearer to zero waste requires buy-in from across the beauty industry, Lorraine also gives advice on how to get help from your partners, from suppliers to retailers and consumers.
You might also like to read these related posts as you research zero waste:
Choose Bio-based Packaging for Cosmetics
Sustainable Beauty: Discussing the Top Challenges & Concerns
7 Tips on Sourcing Sustainable Botanical Ingredients
How to Comply With Cosmetics Regulations (discussion on definitions of 'natural').
What Does Natural Skincare Mean?
Is Zero Waste Beauty the Next Big Trend (Huffington Post)
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