Apr 1, 2019
If you have been hanging out in our Skincare
Entrepreneur Mastermind Facebook group or other beautypreneur
forums, you are likely to have come across our guest Rachel
Whittaker of Indie Beauty Delivers,
who is a tour de force in beauty logistics. She loves
telling us why beauty logistics are not boring and why you should
consider them as a really important part of how you set-up your
Rachel has long experience in all aspects of logistics from
warehousing to distribution and customer service, and some 17 years
specifically in beauty brand logistics. She has worked with
everyone from big name brands such as Coty Prestige and Proctor &
Gamble (P&G) to indie start-ups launched from homes and
garages. She was also a panel speaker at the
Formula Botanica 2018 conference and had some key
insights to share about why beauty logistics are not boring.
And you will find out just how not boring beauty logistics are
in this fast-paced interview, "Logistics is a really important and
exciting part of your brand", to quote Rachel, "as it's the first
time your physical beauty products come into contact with your
customers. It's a critical moment to get that encounter right, make
a good impression and exceed their expectations."
Whether you are intending to DIY fulfill your orders from home,
already in business and wondering how to cope with fulfillment when
upscaling and growing or need to work out how to distribute to
retailers, our interview with Rachel is a must-listen.
In this episode on beauty logistics, you will hear about:
- Why the term logistics these days covers far more than the
movement of goods from A to B and their storage. It's a very
sophisticated industry with reach into every aspect of ecommerce
and customer service;
- Why fulfillment is the most exciting part of your beauty
business as it's about the customer receiving your products and how
they delight in or otherwise react to their 'unboxing';
- Why it's never too early in your entrepreneurial journey
running and growing a beauty business to find out about logistics'
options such as outsourcing even if you take them up only later on;
- How some fulfillment centres and warehousing firms can act in
effect as outreach staff, covering aspects of your business like
customer service including running your site's live chat.
Key takeouts from Rachel's interview include:
- The logistics industry runs on word-of-mouth referrals and
testimonials as much as any other so ask around in various beauty
entrepreneur groups online, as well as search social media and
platforms like Linkedin, for recommendations of reliable,
beauty-focused fulfillment centres and warehouses.
- View your warehouse or fulfillment firm as a business partner
rather than just as an outsourced service. It is crucial to keep
them informed on issues such as your growth plans, change of
packaging or branding and other aspects that can help them assist
- Visit any potential logistics partner; nothing beats having a
face-to-face meeting to gauge their level of service, storage
facilities and so on.
- Some logistics partners will have considerable expertise in the
beauty retail industry and be able to help you in your approaches
to key retailers and know what big name retailers expect from a
- Successful relations with your logistics partner are based on
open, timely communications, which, even when things go wrong once
in a while, can help you get back on track with your
- Logistics these days is about data and ecommerce tools so find
out what kind of detailed insights your warehousing or fulfillment
partner can provide you with to assist your business planning and
In the episode, Rachel mentions her free Warehouse
Match Service as well as her Indie
Beauty Rockstars' Mentoring Programme which opens again for
enrolment in the autumn.
Find out more about beauty logistics on Rachel's active social
media and site where she offers an amazing amount of free advice
about all aspects of logistics and running an indie beauty
Indie Beauty Delivers on Facebook.
Indie Beauty on Instagram.
Indie Beauty on Twitter.
Indie Beauty on Pinterest.
Rachel Whittaker on
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