Apr 1, 2019
If you have been hanging out in our Skincare Entrepreneur Mastermind Facebook group or other beautypreneur forums, you are likely to have come across our guest Rachel Whittaker of Indie Beauty Delivers, who is a tour de force in beauty logistics. She loves telling us why beauty logistics are not boring and why you should consider them as a really important part of how you set-up your business.
Rachel has long experience in all aspects of logistics from warehousing to distribution and customer service, and some 17 years specifically in beauty brand logistics. She has worked with everyone from big name brands such as Coty Prestige and Proctor & Gamble (P&G) to indie start-ups launched from homes and garages. She was also a panel speaker at the Formula Botanica 2018 conference and had some key insights to share about why beauty logistics are not boring.
And you will find out just how not boring beauty logistics are in this fast-paced interview, "Logistics is a really important and exciting part of your brand", to quote Rachel, "as it's the first time your physical beauty products come into contact with your customers. It's a critical moment to get that encounter right, make a good impression and exceed their expectations."
Whether you are intending to DIY fulfill your orders from home, already in business and wondering how to cope with fulfillment when upscaling and growing or need to work out how to distribute to retailers, our interview with Rachel is a must-listen.
In the episode, Rachel mentions her free Warehouse Match Service as well as her Indie Beauty Rockstars' Mentoring Programme which opens again for enrolment in the autumn.
Find out more about beauty logistics on Rachel's active social media and site where she offers an amazing amount of free advice about all aspects of logistics and running an indie beauty business:
Indie Beauty
Delivers website
Indie Beauty Delivers on Facebook.
Indie Beauty on Instagram.
Indie Beauty on Twitter.
Indie Beauty on Pinterest.
Rachel Whittaker on
Linkedin.
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.