Dec 22, 2020
Google raw beauty for a definition and you'll find it described as "stark and powerfully impressive" and the possessing qualities that fire up the senses. This is about raw beauty describing physical appearance. Raw beauty is also used to talk about outer radiance derived from inner wellness and often linked to a wholesome diet rich in raw, natural foods. So where does raw beauty skincare fit in?
Raw beauty skincare can be bundled up with on-trend beauty descriptors such as clean beauty, green beauty and even blue beauty. It is a subset of these natural beauty categories but takes a unique approach to formulation which starts at the beginning of a product's lifecycle with the sourcing of ingredients.
Our podcast guest in this episode. Nadine Artemis, founder of Living Libations, has spent the past 25 years making raw beauty her life's mission. To Nadine, raw beauty is more than about the practicalities of handling natural ingredients and issues such as their temperature or the manufacturing processes involved. Those are just the first, but far from only aspects she considers when sourcing natural skincare ingredients.
For Nadine and Living Libations, raw beauty harks back to the ancients' understanding of the life essences of plants. Living Libation's philosophy is about using raw natural ingredients in synergy with our body by drawing on the innate power of natural carrier oils and essential oils. Nadine calls her line 'pure renegade'; two decades ago when Nadine pioneered the idea of minimally-processed ingredients in skincare as a way to boost our natural radiance, her ideas bucked the trend - and still do in a world now abuzz with talk of pure, natural and organic beauty.
In this podcast interview with Nadine, Formula Botanica CEO and host Lorraine Dallmeier drills into the nuances of raw beauty and its role in a cosmetics industry driven by expectations of high-performance skincare. This episode certainly dispels the myths about raw beauty cosmetics as DIY skincare. Raw beauty is an exciting, complex journey into the benefits of botanicals and perhaps also a philosophy for natural skincare.