Jul 1, 2021
Circular beauty is on the beauty industry’s lips and may seem yet another trend that’s here today and gone tomorrow. However, circular beauty should not be seen as a ‘trend’ at all. It comes under the concept of the circular economy or ‘cradle-to-cradle’ principle, which sees products as having a lifecycle in a loop.
Most of us have heard of the ‘cradle-to-grave’ linear lifecyle in which products see out their useful life to be disposed of sustainably. In the cradle-to-cradle product loop though resources used in and for product manufacture effectively stay in circulation. They are reused, recycled, reclaimed, upcycled and so on. The circular economy has zero tolerance of any waste and byproducts that can’t be recovered and returned to the loop; if not the original product loop, then someone else’s.
While the concept of the circular economy is fairly easy to grasp, the same cannot be said for putting its principles into action. The beauty industry in particular is a newcomer to the concept, which is why circular beauty may seem yet another sector trend.
As beauty products are ultimately washed off, absorbed by the skin, evaporate, are sloughed off with the skin or ditched – responsibly, we hope – it is impossible for the beauty sector to truly conform to the circular economy.
However, there are ways in which beauty product manufacturers, and we include indie beauty here too, can change their outlook and their processes to adopt circular economy practices. They can start to design its principles into their businesses and set their sights on aspiring to its aims.
At Formula Botanica, we have yet to come across a really insightful, practical definition of the term as it applies to beauty, and in particular, indie beauty.
So, in this episode, podcast host and Formula Botanica CEO Lorraine Dallmeier discusses with colleague Ana Green the very challenging concept of circular beauty giving us plenty of encouraging, practical examples of it in action.
The beauty industry has always had its pioneers. Circular beauty needs current and next generations of beauty entrepreneurs to take up its challenges now and not pay lip service to it as a ‘trend’ – for the planet’s sake.
The key take-outs include the first steps a beauty brand should take if they want to bring circularity into their business model, which are: