Nov 22, 2018
If you are creating natural, organic cosmetics with a view to selling them, the chances are you are also keen to run a sustainable, ethical skincare business too. Green beauty goes hand in hand with sustainability and transparency in all aspects of producing natural skincare, from field to face.
We've talked a lot recently about the need to drill into the sustainable sourcing of botanical ingredients and also discussed the true meaning of formulating with green chemistry credentials. We've also reviewed some of the trending, top environmental and sustainability issues facing the green beauty industry.
There is no end in sight to the challenges and market pressures facing the natural skincare formulator wishing to ensure their skincare products, at any point in their life cycle, don't harm our planet's resources and the people we rely on in our supply chains. Zero waste and damage limitation aren't the only concerns of an ethical skincare business. Many of us also wish to do good, actively, by supporting campaigns, charities and causes that align with our business mission and resonate with us personally.
How do you go about factoring in all these concerns and at which point in your business plans? There are no easy answers, but our guest in this episode of our Green Beauty Conversations podcast has a wealth of experience on running a profitable, sustainable and ethical skincare true to its original mission and vision.
Anju Rupal, founder, visionary, former social worker turned social activist, runs Abhati Suisse, a botanical organic skin and haircare business that makes a truly positive, measurable difference to the day-to-day lives of not just customers and employees but now also thousands of people and environments half way around the world from its offices in Switzerland.
Abhati Suisse was conceived at the outset as an ethical business so much so that Anju says it was almost a by-product of her activism. Abhati's high-end, organic botanical products drawing on Anju's Ayurvedic roots in a British Indian family is a social enterprise spearheading several campaigns and causes from a reforestation charity and support for tribal farmers to education programmes for women and girls in India.
While ethical, transparent business was the core of Abhati's mission from the start, Anju shares her experiences to inspire other formative brands to embrace ethical business not as an add-on, but as an integral part of their reason for being.
Anju won a place on the Sephora Accelerate 2018 mentorship programme and also shares some invaluable insights on how this initiative works hard to help women, founder-led beauty companies gain traction and fulfill their missions.
Find out more about Sephora Accelerate. Based on previous years, the deadline for applications is 31 October. Sign up for their enews to keep updated.
To celebrate the release of this podcast, Formula Botanica and Abhati Suisse are hosting a give-away. For your chance to win a Nomads Kit plus full-sized bottles of the Periya Body cleanser and Kanva Body Lotion simply:
This give-away is open to European countries only (sorry, rest
of world...we’ll get you next time!).
The contest closes Wednesday 28 November, 18:00 GMT and the winner will be announced Thursday, November 29th by Abhati Suisse in their Instagram stories.
Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.